Now more than ever, businesses are relying on the continuously developing stream of consumer data to make the most informed business decisions possible. Don’t be fooled, though, this data does not come in a very attractive form. It flows in as unstructured data, which is much harder to analyze and develop any sort of advantage from. The acts of collecting, managing and analyzing this unstructured data in hopes of transforming it require a set of tools and techniques that will come at a cost. With that being said, when this data is transformed, it’s very likely to grant any organization a competitive edge within their niche. To learn more about the ways in which unstructured data can be worked into a competitive advantage, take a moment to continue reading on to the infographic included alongside this post.