By Ridge Yusuf
We live in a digital world, which means that if we want our businesses to succeed, be that a professional service or a retail company, we need to be online.
Marketing online (or digital marketing as it is often known) is something that every accountancy firm needs to know about. Failing to market your business effectively online can significantly affect how successful you are and the number of clients you manage to attract.
With this in mind, let’s look at how digital marketing for accountants and SEO services for accountants can help with increasing your accountancy firm’s online presence – this simple guide covers all the main things that you need to know.
Using digital marketing to grow your client base from scratch
If you want to make sure that your accountancy firm is as successful as possible, you will need to have a good client base. To build a client base, you will need to understand the needs of your potential clients and be able to connect these needs to what you advertise on your website.
Once you identify these key areas, you want to try and market these as indirectly as possible. Rather than being in your face about what you can do, you can leave subtle hints in your content to show that you can help them with their needs. A great way to do this is to offer free advice on that particular aspect of your service.
Using digital marketing to increase revenue from your existing clients
Whilst it is great to attract new clients, you also want to make sure that you pay attention to the current clients. You want them to come back time after time and keep wanting to use your services.
To do this, you will want to listen to their opinions and thoughts on your business and what you have been able to do for them. Having these insights, be that through customer feedback forms or client reviews on social media, can help you see what you are currently doing right in your firm and the things that you may want to change in the future to make the service that you provide even better.
How to build your online presence
One of the main things to focus on when marketing your firm online is to make sure that you are visible. You want your branding to be something that your clients, be that existing or potential, will recognise easily.
This includes your logo, branding, USP and, of course, the message that you share too. You also want to ensure that you always have your certifications and accreditations visible, as this is something that your clients will want to see when choosing you over your competitors.
You also want to present yourself as an expert in your industry, which means that making sure the content you write and share is of the best quality and provides value to those looking for advice and guidance.
Once you get to grips with online marketing, you should see your accountancy firm go from strength to strength. Not only this, but as you learn more about how it can work for you, it should become even more straightforward, and you should feel confident in how you can use it to your advantage.
