By Ridge Yusuf
Advertising, role and impact
Advertising is all forms of presentation of ideas, goods, and non-personal services by the sponsors identified. In this machine, new things are produced every day. The market is made for these things through advertising. This is done through various ways to spread the knowledge of goods and services to people. Consumers meet ad messages when they watch TV, read magazines, listen to the radio, or explore the internet, or just walk on the road. In large-scale production, producers cannot think of encouraging their sales without advertising their products. Through advertising people began to feel the need for even the items they had never had before.
Ads create requests. The informative view of advertising is to notify buyers about the quality and benefits they will get when they buy products. Advertisers hope to create a profitable attitude that will lead to the desired action. Persuasive views argue that all advertisers are trying to change prospects to be customers. Free views express that advertising affects demand that affects the customer utility with the product consumption advertised. Advertising has a constructive role when sellers can maximize profits and buyers can reduce costs with the right choice of products available on the market.
Ads must be based on human psychology and targeted audience. It helps media planners to define different groups for creative execution of the desired message. Good advertising in the wrong media is a waste of money. The appropriate average ads turn into increased sales and main business progress. Feedback from customers is always valuable for any business. Ad testing is as important as product sales because advertisements for people responding not to win awards. A real test lies in the results achieved which can be in the form of sales in sales or changes in the attitude of the audience in question. Marketing targets can only be achieved with interesting ads using the right average for the targeted audience selected correctly.
Advertising is an integral part of the community. This encourages people to buy products and services to facilitate their lives. The increase in product sales produces not only in the progress of one business but is also useful for economic growth. Market awareness promotes the living standards of people in their personal and professional life. It bridges the gap between countries by advertising various cultural trends. The right ad entertains customer appreciation that produces image building images and businesses. This reflects business creativity and utilities to customers.
